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Frogwise helps families understand what is genuinely sustainable — from parenting and everyday living to products and businesses. We show the evidence, the trade-offs, and why each recommendation earns its place.
The Frogwise Standard
We look at materials, durability, repair, waste, energy, labour, transparency, and real-life usefulness — clear criteria and honest trade-offs.
Read The Frogwise StandardSelected reading
Parenting
What is Lotus Birth? Lotus birth—also called umbilical nonseverance —is the practice of leaving the umbilical cord uncut after childbirth, allowing the baby to remain attached to the placenta until the cord naturally…
7 min read · May 2025
Parenting
How I Found Out About Pain-Free Birth & 2 Short Birth Stories Everyone around me seemed convinced birth was going to feel like a marathon… in fire. I nodded politely, but in my head I was thinking: Surely there’s a…
5 min read · Apr 2025
Sustainable Living
Most mattresses sold today are petrochemical foam. Here is what the evidence says about emissions, heat, durability and end of life — and three makers working entirely in plant and animal fibre.
11 min read · Aug 2026
Recently published
Sustainable Living
A handmade furniture workshop in Amsterdam since 2011: solid wood, made to measure, and clever pieces that turn a small apartment into an office by day and a bedroom by night.
6 min read · Oct 2026
Sustainable Living
Wooden handles, horse-hair and boar bristles, plant fibres, and the miswak twig — what to brush with when you want no plastic at all.
6 min read · Oct 2026
Food & Drink
A complete guide to the sugars in our food: how each one is built, how the body breaks it down, the health problems linked to each, and the rare cases where sugar genuinely helps.
14 min read · Oct 2026
Food & Drink
A consumer and maker's guide to every sweetener sold in Europe and the US: what it is made from, how the body handles it, what the latest research says, and a clear good, careful or avoid rating.
16 min read · Oct 2026
Food & Drink
What inulin, oligofructose, GOS, yacon syrup, soluble corn fibre and IMO actually are, what they do in the colon, which claims are proven, and who should be careful.
11 min read · Oct 2026
Food & Drink
Dates, figs, bananas, apples, sweet potato, carrots, carob, malt, amazake, cinnamon and vanilla: how whole foods deliver sweetness with fibre, minerals and polyphenols, and how to cook with them.
10 min read · Oct 2026
Recommended businesses
Single-origin coffee roasted on a fully electric Stronghold, backed by solar panels.
A former shipyard turned circular workplace
Bring what's broken
Recommended products
One polymer, one recycling stream
Latex over pocket springs, wool cover
Hollow plant fibre instead of foam
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